Perhaps the biggest thing I've learned from creating my business plan is the importance of the aesthetic appeal. Up to this point I felt very confident with my written and verbal presentation of my EJ project. I know that I can grab the attention of an audience through words because that's what I've dedicated my time and efforts to thus far.
I always knew that visual presentation was equally important, but I've never really had to sell one of my ideas with visuals. This business plan highlighted my flaws. I spent 30 minutes trying to line up borders and center graphics. As frustrating as it was to spend so much time on what seems like minute details, it's good to know the areas I need to improve.
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