Just as it's important to understand the target market, it's important to find out who you'll be fighting with to gain audience attention. Luckily, Guan Xi News is a specialized, niche market website that has little direct competition. However, there are other, if not quite as local, competing sources.
Hippo Free Press
The Hippo is a weekly paper circulated throughout New Hampshire. While is mostly covers southern New Hampshire, it's the state's largest circulation weekly and its second largest circulation paper all together. The Hippo covers general events, restaurants, activities, classes and more and has built a strong and loyal base. The Hippo Free Press is perhaps the biggest competitor to Guan Xi News because overlap could happen in the events and restaurants categories. However, Guan Xi News is specialized and online only and can still stand apart.
The Boston Globe
The Boston Globe is a publication based out-of-state that has larger facilities and funding and can therefore cover more international topics. Our audiences may be similar because Guan Xi News will also feature issues and topics currently happening in Asia. While The Globe may have Guan Xi News beat when it comes to large scale coverage, Guan Xi News is at its core a local service that will connect more directly with New Hampshire residents.
BBC News online
BBC News presents a similar style of competition as the Boston Globe because BBC Asia is a bureau that is on the ground and covering a wide range of news stories within Asia. The BBC can potentially serve as a supplement to the audience of Guan Xi News, not just a source of competition. I'd like to incorporate BBC articles in a discussion forum on Guan Xi News so my audience can get a scope of what's happening overseas and how it could relate back to New Hampshire.
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