A preface to my project pitch. Read this first!

In order to adhere to Kawasaki's rules for the art of pitching, I thought it would be best to give you some small but important background information here rather than in one of my precious PP slides.

I've decided to name my EJ project Guan Xi News (www.guanxinews.com). Guan Xi 关系 is a Chinese term that in Mandarin is used to describe relationships and connections that benefit those entering a partnership. It also refers to networking and has been a respected principle in China for decades. In recent years, the pinyin (name for the Romanization of Chinese characters) "guan xi" has become popular in Western countries as well.

                                    

The idea of guan xi is intimate, personal, and indicates a solid working relationship between two individuals that establishes trust. In China, good guan xi is viewed as a must-have component for a successful business.

I decided to use guan xi as the title for my endeavor because one, it's a principle centered on good business, two, it stems from an Asian culture, and three, it literally means making connections, which is what my website is all about.

The goal of Guan Xi News is to make connections between cultures in Asia and New Hampshire, to foster a community, and to sustain a successful business.