I think I've settled on the Briggs text as my most useful text book this semester. It has a nice mixture of applicable ideas and tangible examples that both inspire and frighten me as an aspiring entrepreneur. Going along with the theme of EJ as a manual, Ch.8 highlighted for me the fact that no matter what type of journalism I pursue, SEO and social media are must-have areas of knowledge.
Briggs talks a lot about the importance of SEO and how important it is for entrepreneurs to optimize Web content via the art of the search engine (262). For instance, I knew that linking added variety to a website and helped get better listing in search engines, but I never thought of it as an "endorsement" for the merit of an article. It makes sense because when I read an article I really enjoy, I'll post it to Facebook or tweet about it so my friends and family can enjoy it too. If I ever have my own website, gaining credibility by linking to other sites will hopefully become a mutual action in return.
Another point Briggs made that in hindsight I should have seen as obvious is that social media promotion is just as important as the actual content. I tend to view social media as a secondary source of information and a primary source of keeping in touch. When it comes to business and journalism, social media has to be a priority, not just a promotion tool to use in my spare time. I can't focus on just the writing and reporting. In order to be successful as a jack-of-all-trades, social media, SEO, and the technical side have to become a priority.
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